The Gym of the Future Is Here.
See what’s changing and where operators are investing.
Executive moves is ATN’s weekly roundup up of the key industry personnel changes
Top executives reflect on how winning Athletech’s Power Players award has impacted their businesses and share what they’re building next
The Austin, Texas-based Function, valued at $2.5 billion last fall, has emerged as the leader in the crowded direct-to-consumer health testing vertical
Function Health has acquired SuppCo, an independent testing platform that's called out supplement companies for failing label claims.
Perplexity has unveiled health management features, including a fitness coach and nutrition planner to support individual goals based on user-uploaded data and lab results.
Bryan Johnson's Blueprint launches a $365-a-year biomarker testing platform, matching Function Health's price as DTC testing heats up.
Function Health has acquired Getlabs to bring at-home blood draws to its members, giving them a new way to access lab testing.
Function Health alleges Superpower made misleading claims around biomarker testing and clinical support, and in social media advertising.
From body-composition scanning to metabolic testing and GLP-1s, fitness facilities across the U.S. are morphing into preventive health hubs.
ATN breaks down the biggest fitness and wellness moves of 2025, from acquisitions, to funding rounds to new company launches.
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