Fitness Marketing
Pure Barre Launches Year Six of Fall Fit Challenge
Kicking off on September 3 and ending on November 1, the Pure Barre challenge encourages members to complete 30 classes in 60 days
GymTV Study Reveals Insights for Gym Owners
Data reveals gym-goers’ brand preferences, tech usage and content interests, offering key insights to enhance services and marketing strategies A […]
CrossFit Relaunches Online Store, Eyeing ‘Modernized Ecommerce’ Under New CMO
CrossFit has relaunched its online shop featuring retail items such as branded t-shirts, sweatshirts, tank tops and headwear.
Momence Aims To Make Running Ad Campaigns a Breeze for Fitness Brands
Momence Ads Manager helps fitness businesses launch ad campaigns without having to navigate confusing platforms or invest in outside help.
OPTYO Uses Hybrid Marketing Approach To Help Fitness Brands Scale Fast
OPTYO has facilitated over one million product sales for startup brands in the fitness, sports performance and recovery spaces.
Reaching a Social Media Weary Gen Z: Strategies for Fitness Brands
Fitness brands hoping to reach the coveted Gen Z demo must be deliberate and strategic about their social media strategy.
Crunch Fitness Uses ‘Offbeat Humor,’ Catchy Ads To Win Over Gen Z
Crunch’s chief marketing officer shares the deliberate strategy behind the fitness franchisor’s unconventional ad campaigns.
ROR Drives Real Growth for Fitness Brands
Leveraging data from 262+ million U.S. adults, ROR helps fitness brands market to individuals who are actively considering joining a nearby club.
How Ekhos’ Saskia Topp Went From Model to Health & Wellness Entrepreneur
When the pandemic disrupted the modeling industry, Topp pivoted and founded Ekhos, a fast-growing digital marketing agency.
Orangetheory, Hannah Berner Use Laughs To Break Down Fitness Barriers
Orangetheory Fitness and Hannah Berner have partnered to make the fitness community more welcoming using comedy.
