Fitness Franchise

an image of the exterior of a Planet Fitness

Planet Fitness Reports Strong Q2, Charts Next Chapter Under New CEO

New Planet Fitness CEO Colleen Keating says the gym giant will pursue Gen Z, test its Black Card pricing and focus on international growth.

Fireside Chat: MADabolic’s Brandon Cullen on Scaling Strength Training

Strength training franchise MADabolic is one of the rising stars in group fitness, with 30-plus open locations and 80-plus in development.

woman with heart-rate tracker works out at Orangetheory Fitness

For Orangetheory, Science-Backed Training Isn’t Just for Olympians

Orangetheory Fitness uses heart-rate data to create personalized workouts, giving members a taste of what it's like to train at a high level.

From Classes to Content, F45 Is All-In on Wellness & Recovery

F45 Training knows wellness and recovery are here to stay, launching new brands based around them and establishing education programs.

Crunch Fitness gym in Portland, Oregon

Crunch Franchisee Fitness Ventures LLC Acquired in Expansion Play

Meaningful Partners, an investment firm focused on middle-market and growth consumer companies, has acquired Fitness Ventures LLC.

Xponential Fitness Feels Effects of Investigation, CEO Change

Xponential Fitness is wrangling with residual effects stemming from a leadership change and regulatory inquiries. 

a smiling image of Tage Flugeim

Master Franchisee Has High Hopes for BFT, ‘Back to Basics’ Fitness in Europe

Tage Flugeim, who was the first to take Barry's outside the U.S., is launching Body Fit Training (BFT) studios in Norway, Sweden and Denmark.

Anthony Geisler

Former Xponential CEO Anthony Geisler Talks Fitness Franchising, Rise of GLP-1s

Anthony Geisler addresses his departure from Xponential and analyzes the current fitness and wellness landscape in an exclusive interview.

a Studio Pilates class

Studio Pilates Accelerates US Growth With Celeb Franchise Partner 

Actor Jason Priestley and his wife Naomi are opening their first Studio Pilates in the Sylvan Park neighborhood of Nashville this fall.

Group of women in strength training class

Xponential Flexes Its Strength To Capitalize on a Healthy Trend

From BFT to Pure Barre, boutique fitness brands are creatively integrating strength training to meet consumer demand.