Sweat440 is resuming national franchise growth, with 62 new HIIT studios in development across major U.S. markets.
C-suite execs break down the pros, cons and key considerations of franchising versus staying corporate-owned when scaling a fitness brand.
F45 is making Pilates, yoga and other pro-recovery elements of fitness more accessible through education and help from the HQ level
The Picklr names former Crumbl exec Abby Olson as COO as the fast-growing pickleball franchise enters a new growth phase.
Facilities are seeing stronger engagement, premium upgrades and real health outcomes with innovative recovery technology.
At the ATN Innovation Summit, top operators shared the real-world challenges behind scaling, acquiring and exiting fitness businesses.
Body Fit Training sets MENA expansion in motion with a 10-year, 50-studio plan starting in Doha, Riyadh, Dubai and Kuwait City.
RevStrong, a Texas-based boutique fitness concept, is launching a strength-focused franchise model built to disrupt traditional group fitness.
Xponential Fitness shares jumped after the SEC closed its 18-month investigation with no action, marking a turning point for the franchisor.
JetSet Pilates is entering Greater Philadelphia with a 12-studio deal, expanding its Miami-based Reformer concept in the Northeast.
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