Fitness Franchise

Red light booth at Workout Anytime

Workout Anytime Welcomes New CEO

Workout Anytime's longtime franchisee Jerry Pugh has taken the helm as CEO and owner of the 24/7 fitness franchise.

exterior shot of an Anytime Fitness gym

Anytime, Orangetheory Eye Expansion in Europe’s Booming Fitness Market

Purpose Brands will pursue aggressive expansion in Europe for Anytime Fitness and Orangetheory, its executives say.

Fitstop opens with Hapana

Hapana’s Success with Fitstop Spans Exercise Concepts & Borders

Hapana has Fitstop well-positioned to keep serving the fitness community in inspiring ways and in more places than ever before

Women doing yoga in a sauna

How Top Boutique Fitness Brands Are Embracing Gamification

Dive into the dynamic world of fitness gamification where boutique brands are crafting compelling, competitive experiences

A woman getting scanned by Fit:match.

These Fit Tech Tools Drive Retention

Explore how fitness brands are leveraging digital solutions and targeted strategies to enhance member engagement and retention, with a spotlight […]

gym members hit milestones

10 Ways To Turn Gym Milestones Into Member Magic

Celebrating milestones like birthdays and gym anniversaries isn’t just about recognition — it’s a way to foster connections and retention.

Fitness consumers high five

The Cost of Keeping Members: Why Retention Matters More Than Ever

Attracting new gym members is just the beginning — keeping them engaged and committed is the real challenge.

ClubOS, gym mebers

How ClubOS Spurs Retention in the Post-Holiday, New Years Resolution Wave

ClubOS provides the tools and insights gym operators need to keep members coming back after the January boom.

People in a reformer class

Balanced Body Debuts Business of Pilates Playbook for Fitness Operators

Spurred by Pilates’ accelerating global demand and consumer interest, Balanced Body has introduced the Business of Pilates Playbook.

woman on climbing machine in gym

Glute Training Goes Mainstream: Is Your Club Ready?

Once a niche focus, glute workouts are now recognized for their role in performance and injury prevention — here’s how to  capitalize