How is Longevity Reshaping the Fitness Business?
The trends and business models creating new opportunities across wellness and recovery.
The deal makes Reebok F45 Training's official partner for performance apparel, footwear and wearables ahead of the Reebok Smart Ring launch.
GymGuyz has partnered with Bait Al Batterjee Group to launch 80 new territories in Saudi Arabia and the UAE, with plans for Egpyt and Morocco as well.
Club Pilates has signed a master franchise agreement to bring 20 studios to Bangkok, with the first location set to open next spring.
CR Fitness will add nine new locations in the Dallas-Fort Worth area by 2026, an expansion that includes backing by NFL star Dak Prescott.
FS8 is bringing Olympic Silver Medalist Kassidy Cook on board to build momentum for its concept that combines Pilates, tone and yoga.
JetSet Pilates has surpassed 200 studios sold as it scales through major markets and prepares to enter 2026 with 50 open locations.
Aarmy, a high-intensity cycling and bootcamp workout brand in NYC, will go global with franchise partner locations in Singapore and Thailand.
By focusing on consistency, MADabolic has built a formula for loyalty in an increasingly churn-heavy industry
Marc Thomas’ Orangetheory venture proves listening to local communities, hiring the right people and tapping support fuels long-term success.
JetSet Pilates is expanding in Northern California, citing hybrid work culture as it plans up to 35 studios in and around the Bay Area.
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