Fitness Franchise

A woman getting scanned by Fit:match.

These Fit Tech Tools Drive Retention

Explore how fitness brands are leveraging digital solutions and targeted strategies to enhance member engagement and retention, with a spotlight […]

gym members hit milestones

10 Ways To Turn Gym Milestones Into Member Magic

Celebrating milestones like birthdays and gym anniversaries isn’t just about recognition — it’s a way to foster connections and retention.

Fitness consumers high five

The Cost of Keeping Members: Why Retention Matters More Than Ever

Attracting new gym members is just the beginning — keeping them engaged and committed is the real challenge.

ClubOS, gym mebers

How ClubOS Spurs Retention in the Post-Holiday, New Years Resolution Wave

ClubOS provides the tools and insights gym operators need to keep members coming back after the January boom.

People in a reformer class

Balanced Body Debuts Business of Pilates Playbook for Fitness Operators

Spurred by Pilates’ accelerating global demand and consumer interest, Balanced Body has introduced the Business of Pilates Playbook.

woman on climbing machine in gym

Glute Training Goes Mainstream: Is Your Club Ready?

Once a niche focus, glute workouts are now recognized for their role in performance and injury prevention — here’s how to  capitalize

person about to lift weighted barbell

How Foundry, a London Gym Chain, is Scaling with Purpose, Not Hype

Athletech News spoke with Foundry’s Managing Director about how gym owners can best launch and grow their businesses.

Snap Fitness exerciser

Personal Training with a Personal Touch at Snap Fitness

Snap Fitness uses cutting-edge technology while bringing a human-first approach to training to help spur franchising success

Crunch Fitness in Long Beach, Mississippi

JF Fitness Acquires Crunch Gyms in Southeast, Eyes 60 Locations 

One of the top operators in the Crunch Fitness system, JF Fitness has added additional Crunch clubs in Mississippi and Florida.

F45 Training class

F45 Gets a Jolt With Red Bull Partnership

Functional fitness franchise F45 has teamed up on a multi-year partnership with energy drink king Red Bull.