U.K. gyms are turning screen fatigue into a selling point, with top operators like PureGym and Fitness First innovating to keep members off their phones.
Fitness First has partnered with Kip to give members access to in-gym technology that keeps their phones from interfering with their workouts.
As part of the partnership, Fitness First will also serve as naming partner at the Fitness First Hyrox Frankfurt race later this year.
Fitness & Lifestyle Group has opened its 50th Reform Pilates studio, expanding its premium concept across Goodlife and Fitness First gyms.
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