fitness equipment

college students lift weights at the Indiana University rec center

Indiana University Taps Ecore for Fitness Center Flooring, Sees Strong Return

Ecore Athletic helped transform IU's student rec center into a more inclusive environment, driving higher engagement, the sides say.

man works out on a Hammer Strength machine

Equipment & Fit Tech Brands Embrace Strength Training, Preventive Health

ATN surveys execs from top fitness equipment and hardware-focused tech brands to get their perspectives on innovations driving the industry.

A person standing showing their sneakers and a watch in a gym.

Smart Home Gym Equipment Market To Hit $4 Billion by 2030

Smart home gym equipment is evolving fast. Here's why it's projected to hit $4 billion in a few short years.

A man testing out the new ARMR plate-loaded machine from PLAE.

PLAE Breaks New Ground With Plate-Loaded Strength Line

PLAE launches ARMR, a new plate-loaded strength line built with biomechanics-first design and accessibility for athletes of all levels.

Aldi's Pilates reformer

Aldi’s Pilates Reformer That Caused a Frenzy in Australia Lands in the UK for £150

Aldi, the budget-friendly grocer, is launching a £150 at-home Pilates reformer in the United Kingdom following Australia's debut last year.

a woman working out in her living room

Sunny Health & Fitness Acquires JLL Fitness

Sunny Health & Fitness has acquired JLL Fitness, expanding its global footprint and a line of smart, connected fitness equipment in the works.

shipping containers at a port

As Fitness Industry Braces for Tariff Uncertainty, Healthcare Link Could Help

Political insiders break down what the tariff situation could mean for fitness companies in the years and months ahead.

Your Reformer Hosts NYC Pop-Up Amid US Pilates Expansion

Australian Pilates brand Your Reformer is hosting an immersive five-day pop-up event in New York City, its latest push into the U.S. market.

Xpriential, an Immersive Treadmill Platform, Sees Early Traction With Gyms

Xpriential treadmills allow users to run virtual marathons, explore natural terrains and partake in video game-style challenges.

woman on Technogym machine

Technogym Tops €900M in Revenue Amid AI, Preventive Health Push

Italian fitness equipment and tech giant Technogym reported strong growth in its B2B and DTC segments, including in America.