As concepts like Hyrox gain ground, Xenom launches with $15 million in funding and a global, 10-event format for elite fitness competitors.
Alpha Fit Club’s high-energy competition series channels the same grit and positivity members experience in class
Technogym and World Athletics will launch Run X, a world treadmill championship, in 2026 as fitness competitions gain popularity.
Represent has launched "247 Mission: Rivington," its first-ever fitness event, which takes place in the brand's hometown of Bolton.
Tone House's Turf Wars brings a fresh format for first-time competitors and a new push for charitable giving.
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