fitness business
Lucra, Asensei Launch Gamified Fitness Platform for Engagement
Lucra and Asensei have launched a gamified challenge platform that helps brands boost member engagement and lower customer acquisition costs.
DeerRun Launches Global Logistics Platform, Pilots Self-Delivery Service
DeerRun has launched a proprietary global logistics platform and will begin testing self-delivery services.
Sabre Launches Strategic Advisory Division
Sabre has launched Sabre Business Consulting, a strategic advisory division designed to help fitness and wellness brands scale.
Keepme Launches AI Guide To Boost Fitness Membership Sales
Keepme has released a blueprint for success for fitness operators looking to increase member acquisition and revenue.
Private Equity’s Next Moves in Fitness
Marc Magliacano discusses industry trends, major deals and the future of fitness and wellness at the ATN CEO Summit
The 12 Books Every Fitness Entrepreneur Should Read
Discover the must-read books that provide actionable strategies for growth, leadership and creating client impact
10 Ways to Turn Gym Milestones Into Member Magic
Research shows emotionally connected members are three times more likely to stay—here's how to create those bonds
The Fit Pro’s Approach to Self-Promotion in 2025
As the fitness industry continues to grow, so too should a fitness professional's approach to marketing and promotion.
Exerp Partners with Fintech Provider
Exerp and Ezypay have formed a strategic partnership with Ezypay to make it easier for fitness businesses to streamline payment options.
Fitness On Demand Expands Pilates and Strength Offerings Through Partnership with Corefirst
Collaboration between Fitness On Demand and Corefirst introduces flexible, resistance-based Pilates and strength workouts.
