Fitness apps are evolving fast, with AI coaching, wearable integration and social features driving a market projected to hit $33B by 2033.
Fitness creators and influencers who stay true to their core messaging and personalities are seeing the most growth, per a new study.
Popular social fitness app Strava is highlighting giving season in its new initiative “For a Cause,” a partnership with GoFundMe.
Sweatpals connects users with in-person fitness classes, events and experiences. It also offers business tools for trainers and organizers.
Ladder launches Ladder Nutrition, integrating food logging, macro insights and AI-powered personalization into its strength-training app.
The program, which is now available, features three core strength sessions per week plus optional mobility and conditioning days.
The Sculpt Society has taken a major step in its growth journey, unveiling its first national ad campaign and a comprehensive rebrand.
Strava CEO Michael Martin revealed that the social fitness platform intends to go public, with a listing that could come as soon as 2026.
Strava has sued Garmin, alleging patent infringement over segments and heatmaps and breach of a cooperation deal.
Shred launches CoachAI, an adaptive system with real-time workout audio, chat feedback and an upcoming platform for coaches.
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