How is Longevity Reshaping the Fitness Business?
The trends and business models creating new opportunities across wellness and recovery.
Hyrox Training+ will bring official programming into gym operators’ existing apps, with ABC Fitness and EGYM serving as initial technology partners
As young singles grow tired of endless swiping, startups are betting that shared workouts and real-world connection can offer a better way to sustain long-term relationships
The storied gym operator is launching an app that will eventually offer coaching to non-members — an early move under new sole CEO Brad Reynolds
A new Feed.fm-powered workout station brings music from Hopeless Record acts including All Time Low. Kendall Toole's NKO Club, Echelon and other fitness platforms are already signed up
A year after launch, Gabby George's self-funded app counts 26,000 members across 91 countries, with plans for more
The sixth brand from Anthony Geisler's new fitness and wellness company, Move uses AI-powered coaching to deliver personalized workouts, recovery guidance and daily accountability for $5 per month
Jack of all trades, master of none: new findings show that philosophy is exactly what's hurting fitness and wellness apps in the age of AI
Strava is giving strength training a much larger role on its platform, rolling out new tools for workout logging, muscle maps, partner integrations and social sharing.
New York's wellness crowd has a new dating app: Ateam, which launches with an 8,000-person waitlist and date nights at Aarmy and SoulCycle.
Hilary Duff is fronting Ladder's new campaign, joining the strength training app as it courts women rethinking cardio-first fitness routines.
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