Fitness App
Tone It Up Co-Founder Reacquires Brand as Sole Owner
Tone It Up, a platform centered around women’s fitness and community, is returning to its roots as original co-founder Karena Dawn returns.
Fitness App Market Gets $33B Projection, Driven by AI Personalization
Fitness apps are evolving fast, with AI coaching, wearable integration and social features driving a market projected to hit $33B by 2033.
For Fitness Influencers, It Pays To Be Authentic
Fitness creators and influencers who stay true to their core messaging and personalities are seeing the most growth, per a new study.
Strava, GoFundMe Launch Fitness Fundraising
Popular social fitness app Strava is highlighting giving season in its new initiative “For a Cause,” a partnership with GoFundMe.
Social Fitness Platform Sweatpals Raises $12M To Fuel the ‘Daylife Movement’
Sweatpals connects users with in-person fitness classes, events and experiences. It also offers business tools for trainers and organizers.
Ladder Adds Nutrition, Bringing Food Tracking to Its Workout App
Ladder launches Ladder Nutrition, integrating food logging, macro insights and AI-powered personalization into its strength-training app.
Centr Launches ‘The Foundation’ Women’s Strength Training Program
The program, which is now available, features three core strength sessions per week plus optional mobility and conditioning days.
Megan Roup on The Sculpt Society’s Rebrand, National TV Campaign
The Sculpt Society has taken a major step in its growth journey, unveiling its first national ad campaign and a comprehensive rebrand.
Strava CEO Confirms IPO Intentions Amid Social Fitness Boom
Strava CEO Michael Martin revealed that the social fitness platform intends to go public, with a listing that could come as soon as 2026.
Strava Sues Garmin Over Mapping Tech; Spat Turns Ugly on Reddit
Strava has sued Garmin, alleging patent infringement over segments and heatmaps and breach of a cooperation deal.
