Fitness
Quiet the Noise: Inside MADabolic’s Focus-First Philosophy
Programming, environment and culture intentionally designed to quiet distraction – rather than create it. In an era defined by constant […]
World Gym Makes Pilates Play in Taiwan With Your Reformer
A "My Pilates @ World Gym" offering will bring reformer Pilates classes to World Gym's locations across Taiwan, along with digital content.
24 Hour Fitness Touts $100M in Club Upgrades, More To Come
With founder Mark Mastrov back in charge, 24 Hour Fitness rolling out updates including Pilates classes, more recovery offerings and new strength equipment.
Nike Brings Back After Dark Tour Amid Women’s Running Boom
Nike is bringing its After Dark Tour back for the second year in a row, staging women’s-only races in seven key cities across the globe.
Fitnessmith Lands East Coast Deal for Centr x Hyrox Training Centers
Fitnessmith has been named the exclusive U.S. East Coast commercial partner for Centr x Hyrox official product lines.
Equipment, Fit Tech Brands Unveil HFA Show 2026 Plans
These are a few of the big fitness equipment and technology launches you can expect to see at the upcoming HFA Show in San Diego
Pvolve Launches Its First-Ever Men’s Fitness Class
Pvolve, a top boutique fitness brand known for its female-focused workouts, is making a push to get more men involved.
Longtime Xponential Fitness CFO Leaves Company
John Meloun has left Xponential after an eight-year stint as chief financial officer. Robert Julian, a former Callaway Golf exec, will serve as interim CFO.
Fitura, a Franchising Platform for Padel, Pilates & Recovery, Launches With $20M Valuation
Fitura Brands, backed by founder and CEO James Hurlock, raised an initial financing round at a $20 million pre-money valuation.
Life Fitness, Merrithew Strike Exclusive Pilates Distribution Deal
The new partnership makes Life Fitness / Hammer Strength the sole distributor of Merrithew’s Pilates equipment in the U.S.
