Fit Tech
Why Evolt Says Muscle is the New Metric in Fitness
Evolt is shifting the focus from weight loss to muscle mass in fitness and other related fields through new findings
In Top Boutique Studios, Belonging Is Part of the Workout
Today’s top boutique fitness brands are raising the bar with unforgettable experiences, inspired by the best in hospitality.
Precision or Obsolescence: 10X Health’s Brandon Dawson on the Future of Fitness
Dawson, the CEO of 10X Health, believes individualized, data-backed optimization is no longer optional for fitness professionals.
How Xplor Technologies Works With Boutique Fitness Studios To Grow Business
Michelle Van Horn of Xplor Technologies discusses the unique challenges fitness businesses face, and the role of adaptive finance solutions.
The Stack: How Salesforce, Oracle & Shopify are Transforming Fitness, Wellness & Spa Retailers
From agentic AI to digital storefront tools, three of the world's top software companies are helping fitness and wellness businesses level up.
Strength Training Reimagined: The Concept2 StrengthErg Advantage
A smarter, safer and space-saving strength solution, the Concept2 StrengthErg brings precision and versatility to every level of training
Playlist CEO Fritz Lanman: AI Won’t Replace Humans, It’ll Make Brands Better
Lanman, the longtime Mindbody and ClassPass CEO, spoke about the future of AI in fitness and wellness during the recent ATN Innovation Summit.
Industry Leaders Outline a New Era at ATN Innovation Summit Day 2
Day two of the ATN Summit revealed a bold, multi-front strategy for the future of movement and human performance.
Live from the ATN Innovation Summit: Day Two
We’re on the ground at the 2025 ATN Innovation Summit, streaming live insights, product unveilings and conversations ...
ATN Innovation Summit 2025: Day 1 Recap
Fitness isn’t just fitness anymore — and after day one of the ATN Innovation Summit, that’s no longer up for debate.
