From membership-wide gamification challenges to VR equipment, operators are implementing technology in creative ways.
Jonas Fitness has unveiled a multimillion-dollar AI plan to streamline club operations, boost efficiency and improve the member experience.
ClubReady shows how smarter use of data helps operators create better experiences — and stronger bottom lines.
Virtuagym has launched Connect, a sensor that tracks reps, sets and weights, gamifying strength training and cutting costs for fitness clubs.
Apple’s hardware and software updates signal a push to meet users at every stage of their fitness journey, from a morning walk to a marathon.
Zenoti, a software company expanding into the fitness industry, touts the effectiveness and time-saving abilities of its "AI workforce."
The Evolve Mvmt device measures shock absorption and step quality, claiming to be the first wearable in the world to do so.
Mindbody helps operators transform software from a cost center into a growth engine, powering new revenue opportunities and smarter scaling.
Franchisees across two different brands report an immediate boost to conversions after signing on with the digital marketing agency
EGYM is opening a new U.S. headquarters in Denver’s LoDo Towers, marking the German fit tech giant's biggest move yet in North America.
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