Fit Tech

Person holding phone and looking at apps

Health Apps Linked to Significant Lifestyle Improvements

A new study synthesizing data from over 206,000 participants has highlighted the potential of digital health tools.

aerial view of hyrox event

Amazfit Signs Hyrox World Champion Athletes as Brand Ambassadors

Amazfit teams up with Hyrox world champions Meg Jacoby and Hunter McIntyre as brand ambassadors, collaborating to enhance wearables with athlete-driven insights.

Product photo of CoachRx

Balancing AI with the Human Touch in Fitness Coaching

Discover how AI enhances fitness coaching without losing the personal touch. Insights from Kandace Dickson of CoachRx & OPEX Fitness.

NordicTrack Commercial 2450 Treadmill from iFIT

iFIT Embraces AI Fitness With New NordicTrack, ProForm Machines

AI Coach integration is central to iFIT's new lineup of 40-plus smart machines across the NordicTrack and ProForm brands.

woman checking her smart watch

Nearly Half of U.S. Households Own and Use Wearable Devices

A recent consumer study reveals that nearly 50% of U.S. internet households now own and actively use wearable devices

collage of fitness and wellness activities

The Week in Review: ATN Rewind

There’s always something happening at the intersection of fitness, wellness, technology and finance, and ATN editors curated the following ...

Young woman wearing VR headset and doing yoga

VR Games That Sense Emotions May Boost Fitness Participation

A study from the University of Bath has found that virtual reality (VR) exergames that adapt to users' emotional states may help improve exercise adherence.

Kabata dumbbells up close

Kabata Sets Price for AI-Powered Dumbbells, Plans To Ship This Year

Kabata offers adjustable dumbbells (5-60 lbs on each side) that use AI to count reps, track velocity and analyze form in real-time.

Youll Lets Gyms Monetize Community Beyond the Four Walls

Youll empowers fitness brands to monetize content and build community with their own custom-branded app.

Xivic Helps Fitness Brands Win in the Digital Age

A modern tech consulting firm, Xivic's solutions range from QR code-based workouts to something as sophisticated as a vocal biomarker analysis.