Fit Tech
iFIT Embraces AI Fitness With New NordicTrack, ProForm Machines
AI Coach integration is central to iFIT's new lineup of 40-plus smart machines across the NordicTrack and ProForm brands.
Nearly Half of U.S. Households Own and Use Wearable Devices
A recent consumer study reveals that nearly 50% of U.S. internet households now own and actively use wearable devices
The Week in Review: ATN Rewind
There’s always something happening at the intersection of fitness, wellness, technology and finance, and ATN editors curated the following ...
VR Games That Sense Emotions May Boost Fitness Participation
A study from the University of Bath has found that virtual reality (VR) exergames that adapt to users' emotional states may help improve exercise adherence.
Kabata Sets Price for AI-Powered Dumbbells, Plans To Ship This Year
Kabata offers adjustable dumbbells (5-60 lbs on each side) that use AI to count reps, track velocity and analyze form in real-time.
Youll Lets Gyms Monetize Community Beyond the Four Walls
Youll empowers fitness brands to monetize content and build community with their own custom-branded app.
Xivic Helps Fitness Brands Win in the Digital Age
A modern tech consulting firm, Xivic's solutions range from QR code-based workouts to something as sophisticated as a vocal biomarker analysis.
How PickleRage Uses Technology and Partnerships to Win the Game
As pickleball surges in popularity across the United States, PickleRage, an indoor pickleball club franchise, is capitalizing on the traction
Ultrahuman Expands U.S. Presence with Launch of Ring AIR at Verizon
Ultrahuman has officially launched its Ring AIR in Verizon stores across the United States, expanding its U.S. footprint.
With Amalgama, Fitness Brands Master the Art of Going Digital
Alalgama emphasizes a user-over-tech mentality, helping fitness brands find digital approaches that truly work.
