Fit Tech

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Fitness in Flux: How 2024 Redefined & Set the Stage for 2025

As consumer demands shift, 2024 is laying the groundwork for a more innovative and personalized fitness landscape in 2025.

Strava Year Report 2024

Strava Fitness Report Highlights Trends Around Social Workouts, Recovery & Gear

The Strava 2024 Year in Sport report highlights these trends, providing a comprehensive overview of the current fitness landscape.

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The Future of Fitness with AI

As artificial intelligence (AI) integrates into workout routines, workouts are now offering unprecedented levels of personalization.

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Aescape Partners with Invited to Introduce Robotic Massage at Country Clubs

Aescape, the creators of the automated and on-demand robot massage, has announced a partnership with Invited

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Best Early Cyber Monday Deals 2024: Top Fitness & Wellness Picks

Get ahead of Cyber Monday with the best early deals on fitness and wellness essentials for 2024. From smartwatches to yoga mats, & more.

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Recovery Redefined: How 2024 Transformed Fitness and Wellness

From cryotherapy to wearables, recovery transformed from a trend to a cornerstone of fitness and longevity

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Unscripted: TeamUp’s Tim Green on Member Acquisition, Retention

Tim Green joins the ATN podcast to share his thoughts on one of the most vexing issues operators face: member acquisition and retention.

Fitness On Demand uses AI

Fitness On Demand Predicts and Prepares for More Wellness Demands in 2025

Fitness On Demand expects wellness to remain a hot commodity in 2025. The brand is ready for that future with AI services and more.

Achieve Sustainable Success with the Fitness Founders Virtual Summit 2024

Peek behind the curtain of the fitness industry's top studios as proven leaders unveil strategies for real success

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Empowering Gyms to Deliver Proactive Wellbeing

Keyspan’s cutting-edge health optimization transforms fitness studios into wellness hubs, enhancing retention, revenue and member wellbeing.