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Ergatta just got acquired. Here's what the deal means for the game-based fitness startup and Interactive Strength's growing portfolio.
Inspired by Aulet's personal fitness journey, Ergatta is leveraging the fun of gaming to help more people stick to a cardio routine — whether on rowers, bikes or treadmills.
Ergatta's latest release blends strategy, storytelling and structured cardio to boost engagement and long-term habit formation.
We tested the Ergatta Rower, which blends sleek design with game-based workouts for a self-paced alternative to instructor-led fitness platforms.
Ergatta has unveiled the Luxe Rower, a next-generation model that builds on the brand’s original connected rower with design and technology upgrades.
Ergatta leans into gaming and self-guided progress, while Hydrow doubles down on immersive storytelling and instructor-led workouts.
The agreement makes connected fitness company Ergatta World Rowing’s preferred partner for gaming and Esports initiatives.
iFIT deepens its partnership with Ergatta to launch new game-based workouts and Tour de France content across rowers, bikes and treadmills.
Ergatta launches Rowbot, a customizable virtual competitor that adds real-time pacing, motivation and performance tracking.
iFIT and Ergatta are bringing a gamified virtual racing experience to NordicTrack and ProForm equipment for a new way to train and compete.
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