Boutique chain btone Fitness debuts the btFormer, a proprietary reformer made in Massachusetts, as it pushes past 50 studios.
Precor, the Peloton-owned fitness equipment maker, has landed a cardio deal with luxury operator Holmes Place in Portugal.
Strength equipment maker Blk Box reported record FY2025 revenue of £27 million ($36M), up 35%, as the brand targets $100M within five years.
Strength training is no longer a niche — it’s the main event. Gym goers are seeking out lifting classes, expanded weight rooms and equipment that supports resistance training across multiple modalities. This surge is reshaping how gyms plan their floor space and invest in equipment, with strength taking its place as the anchor point of...
Sweatfully is streamlining gym outfitting with a one-stop platform for fitness equipment, serving homeowners, hotels, developers and more.
A smarter, safer and space-saving strength solution, the Concept2 StrengthErg brings precision and versatility to every level of training
Technogym — long revered as the global benchmark for intelligent training solutions — is no longer just shaping the future of movement. It’s shaping the future of health itself.
Once a niche focus, glute workouts are now recognized for their role in performance and injury prevention — here’s how to capitalize
Wattbike has launched the Air-Pro, a commercial bike trainer that is durable and offers a 7" performance touchscreen.
The launch marks Sunny Health & Fitness' evolution from a cardio-focused manufacturer to a comprehensive fitness equipment provider.
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