New Planet Fitness CEO Colleen Keating takes the helm June 10th amid a challenging time for the popular low-price gym giant.
A refinancing transaction would see Planet Fitness issue $600 million in new securitized debt which can potentially grow to $800 million.
Planet Fitness will increase its Classic Card membership cost to $15 per month, up from the gym brand's long-standing $10 price point.
Keating will look to grow the gym giant while wrestling with key decisions including potentially increasing the price of a Planet Fitness membership.
Calls to boycott Planet Fitness are muffled by the sound of ‘’buy” ratings as the low-price gym chain continues to win with Gen Z.
Planet Fitness continues to grow membership and revenue but is facing executive upheaval and uncertainty over new franchise growth plans.
Planet Fitness interim CEO Craig Benson delved into a number of important topics, including the brand's new franchise strategy.
Planet Fitness has won big with Gen Z consumers. It's also looking to lower the capital requirements to open a franchise location.
Planet Fitness continues to target Gen Z, this time joining forces with Grammy-award-winning rapper Megan Thee Stallion.
With memberships at $10 a month, Planet Fitness continues to score big with young consumers, from the gym reluctant to personal trainers.
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