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Echelon has acquired Fortë to expand into SaaS and deepen its B2B fitness ties to scale AI-powered, personalized content.
Hydrow is embracing the bite-sized fitness trend with Snack Rows: short, efficient workouts designed for busy schedules.
At the ATN Innovation Summit, CEOs from Tonal, Hydrow and iFIT discussed the future of connected fitness and the opportunities that await.
Starting this fall, iFIT's digital fitness content, including instructor-led workouts, will be available in the Samsung Health app.
Peloton CPO Nick Caldwell shares how the brand is evolving beyond its bike-first image, leveraging AI, software and community.
VersaClimber’s global "Expedition Everest" challenge attracted over 3,000 participants and doubled studio attendance.
At the ATN Innovation Summit, CEOs from top fitness brands discussed the future of content strategy amid the rise of artificial intelligence.
According to data from Sports Innovation Lab, connected fitness is settling into a new normal while low-price gyms continue to win big.
Execs revealed how Tonal's recent NYC Training Lab pop-up turned a digital-first fitness product into an immersive, real-world experience.
Ladder has added Jennifer Jacobs to its coaching roster, the fitness startup's latest move in its marketing war against Peloton.
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