Connected Fitness
Inside Tonal’s At-Home Pilates Push Led by Kristin McGee
Powered by adaptive resistance and led by instructor Kristin McGee, Tonal aims to bring the reformer Pilates experience into people's homes.
Peloton’s Newest Tech Bet: AI Digital Twins
Twin Health will incorporate Peloton's content library to recommend personalized workouts to members based on their unique profiles.
Tonal Inks Distribution Deal That Includes ‘Try Before You Buy’ Option
Tonal has teamed up with Johnson Fitness & Wellness to make its smart strength training system available in all JFW stores and online.
Johnson Fitness & Wellness, Peloton Ink Retail Partnership
Peloton has partnered with Johnson Fitness & Wellness to bring its new Cross Training Series machines to 100-plus retail stores nationwide.
Ergatta Strikes Gaming, Content Deal With Int’l Rowing Federation
The agreement makes connected fitness company Ergatta World Rowing’s preferred partner for gaming and Esports initiatives.
Peloton Signals New Era With AI Fitness Coaching, Equipment Overhaul
The embattled Peloton is launching an AI-powered personalized workout system, upgrading its hardware portfolio and leaning into partnerships.
Tonal Adds Celebrity Trainer Kristin McGee in Pilates Push
Kristin McGee joins Tonal as guest coach, expanding into strength training following the Tonal 2 launch and AI-powered Daily Lift workout.
Dua Lipa Joins Pilates Brand Frame Fitness as Co-Founder, Chief Creative Officer
Frame Fitness has named Dua Lipa co-founder and chief creative officer as the Pilates brand eyes standalone studios and hotel partnerships.
Echelon Revives Faith-Based Fitness Classes, Citing ‘Meaningful Moment’ in US
Echelon has relaunched its Sunday Soul faith-based cycling series, linking fitness with spiritual grounding after the death of Charlie Kirk.
Hydrow Launches Arc Rower To Push Into Strength Training
Hydrow has launched a $2,295 Arc Rower, its most advanced machine yet, introducing HydroMetrics for precision, power and endurance scoring.
