Connected Fitness
Peloton, Hyrox Deepen Content Partnership Ahead of NYC Race
Peloton is launching its first-ever Hyrox Training Program, a comprehensive 12-week plan designed to prepare members for the competition.
Tonal Appoints L Catterton Partner as New CEO
Connected fitness brand Tonal has named L Catterton's Todd Bartee as its new CEO, succeeding Darren MacDonald who served for 17 months.
Peloton CEO: Brand Equity, Not Ad Revenue, Is Strongest Asset
Peloton CEO Peter Stern has ruled out on-platform advertising as a revenue stream, opting instead for a more ambitious vision.
Interactive Strength Acquires Ergatta, Eyes Gaming Tech Rollout
Ergatta just got acquired. Here's what the deal means for the game-based fitness startup and Interactive Strength's growing portfolio.
Peloton Shares Tumble as Demand Slump Hits Revenue Outlook
Peloton forecast third-quarter revenue below Wall Street estimates, citing weak demand for its fitness equipment, sending its shares down 23%.
Peloton Cuts 11% of Staff in Cost-Cutting Push, Spokesperson Says
Peloton CEO Peter Stern on Friday informed staffers of the move, which mostly affects engineers working on technology and enterprise-related efforts.
iFIT’s New Treadmill Series Shows Fitness Industry Content Shift
As Meta winds down its VR fitness studio, iFIT is expanding its AI-generated content, releasing a new immersive treadmill series.
Peloton Sues US Government Over Tariffs, Joining Other Companies
Peloton is seeking refunds on tariffs it says were unlawfully imposed under emergency powers, joining companies including iFIT and Reebok.
Peloton CEO: Strength Training, Wellness Will Be Key to Brand’s Growth
Peter Stern identified strength training, wellness content and AI as key priorities as Peloton evolves its post-pandemic strategy.
CEO Corner: Ergatta’s Tom Aulet on the Power of Gamified Fitness
Inspired by Aulet's personal fitness journey, Ergatta is leveraging the fun of gaming to help more people stick to a cardio routine — whether on rowers, bikes or treadmills.
