Connected Fitness
Peloton Appoints New Content Chief as Wellness Pivot Accelerates
Sarah Robb O’Hagan, a former executive at Gatorade, Nike and Equinox, will oversee content and member development as Peloton deepens its shift from connected fitness into a broader wellness platform.
iFIT Wants To Turn Social Media Stars Into Fitness Coaches
iFIT is betting on the growth of fitness influencers in a new incubation program designed to help spotlight and develop emerging talent.
Tonal Re-Signs Tony Horton, Expands Coaching Roster & Programming
At-home strength training brand Tonal is bringing back P90X creator Tony Horton, alongside three new coaches and new progressive programs.
Peloton, Hyrox Deepen Content Partnership Ahead of NYC Race
Peloton is launching its first-ever Hyrox Training Program, a comprehensive 12-week plan designed to prepare members for the competition.
Tonal Appoints L Catterton Partner as New CEO
Connected fitness brand Tonal has named L Catterton's Todd Bartee as its new CEO, succeeding Darren MacDonald who served for 17 months.
Peloton CEO: Brand Equity, Not Ad Revenue, Is Strongest Asset
Peloton CEO Peter Stern has ruled out on-platform advertising as a revenue stream, opting instead for a more ambitious vision.
Interactive Strength Acquires Ergatta, Eyes Gaming Tech Rollout
Ergatta just got acquired. Here's what the deal means for the game-based fitness startup and Interactive Strength's growing portfolio.
Peloton Shares Tumble as Demand Slump Hits Revenue Outlook
Peloton forecast third-quarter revenue below Wall Street estimates, citing weak demand for its fitness equipment, sending its shares down 23%.
Peloton Cuts 11% of Staff in Cost-Cutting Push, Spokesperson Says
Peloton CEO Peter Stern on Friday informed staffers of the move, which mostly affects engineers working on technology and enterprise-related efforts.
iFIT’s New Treadmill Series Shows Fitness Industry Content Shift
As Meta winds down its VR fitness studio, iFIT is expanding its AI-generated content, releasing a new immersive treadmill series.
