Celsius
Barry’s, Celsius Partner for In-Studio Protein Shake
Iconic HIIT brand Barry's and energy drink giant Celsius have created a new post-workout drink, available at select Barry's studios.
Celsius & PepsiCo Reshape Energy Drink Market With New Portfolio Deal
Celsius acquires Rockstar Energy in the U.S. and Canada and moves Alani Nu into PepsiCo’s distribution system, creating a unified energy drink portfolio
Celsius Rebrands Functional Energy With Biggest Campaign Yet
Energy drink leader Celsius has launched its largest campaign to date following its $1.65B Alani Nu acquisition.
Alani Nu Surpasses $1 Billion in Sales
Alani Nu, recently acquired by Celsius, has surpassed $1 billion in retail sales, highlighting its rapid rise in the better-for-you market.
Celsius Finalizes Alani Nu Acquisition
Celsius has finalized its deal to acquire Alani Nu in a $1.8B deal as energy drinks go mainstream and brands tap into the booming market.
Celsius Expands Portfolio With New Hydration Powder Sticks
Celsius has added new sugar-free and caffeine-free hydration powder sticks to its product portfolio, appealing to Gen Z.
IHRSA 2023: Bringing the Industry Together in San Diego
Athletech News spent three days at the IHRSA 2023 in San Diego speaking with fitness brands and their suppliers.
Flo Rida Launches Competing Energy Drink After Winning $82.6 Million Lawsuit Against Celsius
Energy drink JettSet1 by Flo Rida will be created with all-natural ingredients and is expected to begin retailing in Q1 of 2024.
Xponential Fitness Moves into Curated Prepared Meals, Partnering with Territory Foods
Territory Foods says that the healthy food options it offers can help drive total results for members of Xponential Fitness.
Xponential Fitness Sets Sail with Princess Cruises, Becomes Official Fitness Content Partner
Princess Cruises proprietary digital content platform OceanView will make available Xponential Fitness digital subscription XPLUS in 23k+...
