Boomers

Two senior men playing chess together.

Humana’s New Challenge Helps Seniors Train Their Brains

Humana has launched the Cognitive Games, a free virtual challenge running through August 11 to boost brain health for seniors.

A man lacing up his sneaker with a water bottle and weight in the background.

Ozempic’s Biggest Fans? It’s Not Gen Z

A new survey from AlynMD reveals shifting attitudes toward weight loss medications like Ozempic and which generation is most on board.

active senior with hands in the air like she just doesn't care

Seniors Are Skipping AI. This Gym Has a Human Fix

As Boomers push back on AI in fitness, Darwin Fitness launches a human-led program focused on fall prevention and functional strength.

Young woman lifting at the gym.

Gen Z’s Getting Gains With AI, but Boomers Just Aren’t Buying It

AI is reshaping fitness, but gaps remain. ABC Fitness’ new report shows who's embracing tech, who’s hesitant and where opportunities remain.