Live Peloton classes, instructor series, creator partnerships, class clips and celebrity collaborations will be available on TikTok.
Lauren Weinberg's “growth-first mindset” aligns well with Peloton’s new marketing strategy, CEO Barry McCarthy says.
Most consumers believe fitness brands have a responsibility to address barriers to inclusiveness, Peloton finds in a new report.
Peloton may have broken records for its annual Thanksgiving Day live ride, but technical problems let many members down.
Fresh off a content deal with Lululemon, Peloton is facing difficulties converting free users into fully paying subscribers.
Peloton has expanded into its fifth overseas market, Austria, following its recent partnership with an equipment retailer in Europe.
Peloton will adopt college sports partnerships as part of its new B2B strategy, starting with the University of Michigan.
Seat post recall costs and a decline in subscriptions have painted a grim picture for Peloton despite its rebranding efforts.
As Peloton pushes to be more than an at-home fitness company, it's looking to meet consumers on vacation or at work.
As Peloton pushes to democratize fitness, its app workouts and signature connected fitness bikes will be featured at select YMCA locations.
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