Apple Fitness+

woman wears an Apple Watch

New Report Hints at Uncertain Future for Apple Fitness+

Apple Fitness+ may be entering a period of uncertainty, adding a speculative layer to broader restructuring inside Apple that surfaced last month.

people run wearing Apple Watches
member exclusive

Apple’s Leadership Reorg Hints at Subscription-Driven Fitness Future

Apple’s latest leadership reshuffle could signal the company’s next major pivot toward subscription-based health and wellness services.

woman runs in the desert with an Apple Watch
member exclusive

Inside Apple’s Fitness Strategy, According to the Tech Giant’s Execs

Apple’s hardware and software updates signal a push to meet users at every stage of their fitness journey, from a morning walk to a marathon.

woman does a plank wearing Airpods

Inside Apple’s New Fitness Features, From AirPod Heart Rate Sensors to AI Coaching

Apple’s latest updates to AirPods, Apple Watch and watchOS push fitness tracking into more moments of a user's day.

tablet shoes people exercising in an Apple Fitness+ class

Apple Fitness+ Partners With GLP-1 Provider FuturHealth

FuturHealth, a provider of weight-loss solutions including GLP-1s, will offer Apple Fitness+ at no additional cost to its members.

Apple Fitness+ Adds ‘F1 the Movie’-Themed Workouts

Apple is inviting users to channel their inner racecar driver with a new collection of high-intensity workouts inspired by its new F1 film.

phone screens displaying Garmin Connect+ features

Garmin Launches Paid Subscription Tier With AI Health Features

Garmin Connect+ offers personalized health and fitness insights powered by AI, along with coaching and gamification tools. 

How Self Esteem Brands Stays Ahead of Fitness Trends

The fitness industry is changing all the time, and Self Esteem Brands knows the importance of evolving to meet the market.

Apple-Peloton Deal Rumors Gain Traction but Hurdles Remain

A deal for Peloton would turn Apple Fitness+ into one of the largest connected fitness services globally, but there are reasons for skepticism.

Apple Fitness+ Expands Reach With Gympass Deal

Gympass has integrated with Apple Fitness+, meaning more than two million employees will have now access to the fitness subscription service.