apparel
Running Brands See Bright Future for Women’s-Focused Events
Brands including Saucony and Rabbit had a major presence at the second-annual Every Woman’s Marathon, held in Scottsdale, Arizona.
Lululemon To Create NFL Fan Gear in Latest Pro Sports Collab
Lululemon is launching its first NFL-licensed fan collection across all 32 teams, marking another major push into sports merchandising.
Fabletics Teams With Stephen, Erica Malbon on Golf Capsule
The 27-piece gender-inclusive collection merges performance activewear with golf-influenced streetwear and nature-inspired prints.
Theo Health Raises £1.2M for Smart Shorts That Take Training to the Next Level
Theo Health has raised £1.2M to advance its smart activewear that delivers real-time data to help elite athletes train smarter.
Rhone CEO & Co-Founder Nate Checketts on Building an Impactful Apparel Brand
Rhone CEO, Nate Checketts, spoke to Athletech News on building community, prioritizing mental fitness, and leading with intention.
Reebok Returns to Golf with Footwear and Apparel Lineup
Reebok is launching the Reebok Golf for both seasoned professionals and amateurs to the sport on March 25.
Peloton Flexes Retail Muscle with Target’s Online Marketplace
Peloton apparel and accessories can now be found on Target's online marketplace as the connected fitness leader leans into retail.
The Eight Best Apparel Brands for Rest & Recovery
With winter fast approaching, these apparel brands will keep you warm, rested and primed for winter workouts
Can Peloton Conquer Men’s Activewear?
Peloton, having appointed a seasoned strategist as its new CEO, is revitalizing its apparel efforts, beginning with Nordstrom.
Female Activewear Brand Teams Up With Fertility Experts For Collection Release
Despite women making up 60% of the market, athletic wear hasn’t always prioritized their unique needs until now
