Aly Orady
Tonal Eyes New Consumers With Best Buy Deal
Smart home gym maker Tonal already has an in-store deal with Nordstrom, but Best Buy should expose the brand to an even wider audience.
Speediance Raises Nearly $10M To Grow Digital Weight Machines
Speediance, a Chinese brand, has created a series of digital resistance machines it says will revolutionize strength training.
Forme Goes Public With Connected Fitness Mirror, but Shares Tumble
FORME, a connected fitness company, had a tough first day on Wall Street, with its shares falling 17% after the launch of a $12 million IPO.
Tonal Makes Change at CEO, Raises $130 Million in New Funding
Tonal has tapped Krystal Zell to be its new CEO, the smart home gym company said while also announcing a $130 million funding round.
Tonal Seeks Additional Funding or Buyer, Contemplates Replacing CEO
Last year, Peloton was reported as a potential buyer for Tonal but both the companies could not agree on a price.
Tonal Taking LA Studio Offline, CEO Calls it a ‘Challenging Time’ for the Smart Home Gym Company
The Tonal community erupted when they read founder and CEO Aly Orady's confirmation, outraged at the loss of the LA studio coaches.
Tonal Preps for Possible Recession, Laying Off 35% of Workforce
In addition to the layoffs, Tonal will also focus on reducing advertising spending. CEO Orady said his company has already cut back on...
What’s Ahead for At-Home Fitness?
What's ahead for at-home fitness is going to be the most discussed topic of the year when 2022 ends. Let's take a look at what the future...
Tonal Launches Live Fitness Classes for East Coast Early Birds
Tonal says that the new team of coaches will be creating new and challenging live strength-based and HIIT classes.
LeBron James Joins Tonal as Investor & Brand Partner
With LeBron James newly on board, some speculate that Tonal, with edge over Mirror, may head to Wall Street with an IPO.
