Alo Yoga
Meta, Alo Yoga Hit With VR Fitness Lawsuit
An app developer alleges that Meta and Alo backtracked on a deal after learning that the developer also had plans to join rivals Apple and Pico.
Alo Yoga Launches Supplement Line, Continuing Wellness Push
The activewear brand is positioning itself to reach all verticals of wellness, partnering with Sephora in addition to releasing vitamin shots.
Athleta Taps Alo Yoga President as New CEO
Athleta CEO Chris Blakeslee will be counted on to help the women’s activewear company boost its sagging sales.
The 25 Best Self-Care Gifts of the Summer for Fitness & Wellness Fanatics
On the hunt for the best self-care gifts? Athletech News rounded up 25 products that will elevate and enhance your life.
Alo Yoga Steps Into Footwear Space With Launch of Unisex Sneaker
The Alo Yoga sneaker boasts a lightweight construction and responsive support, making it a must-have for fashion-forward fitness enthusiasts.
Alo Yoga Launches Immersive Virtual Reality Shopping Experience
The VR shopping experience of Alo Yoga includes digital styling capabilities, streaming beauty & wellness tutorials, & workout classes.
Fashion Brands are Opening Standalone Gyms
Fashion brands that have opened standalone gyms include Aviator Nation, Revolve, Hermès, and Alo Yoga. More are likely to follow suit.
