Artificial Intelligence (AI)
SalesRevv Raises $3.2M for AI-Powered Fitness Sales Agents
SalesRevv AI agents can communicate with customers through email and text, and even sign people up for fitness memberships.
Key Takeaways From HFA Show 2025: Advocacy, Strength Training & More
ATN breaks down the top themes that emerged at at the HFA Show 2025, one of the fitness industry's biggest trade shows.
HFA Show 2025: These Products Are Shaping Fitness
ATN rounds up the fitness products that made waves at the HFA Show 2025, from strength and cardio equipment to AI-powered innovations.
Fitness Software Provider Momence Talks AI & More in 2025 Predictions
Discover how Momence is shaping the future of the industry with AI-powered insights, franchise growth strategies, and tech-driven solutions.
Tonal 2 Features All-Black Design, New Strength Training Tech
The Tonal 2 allows users to lift up to 250lbs of digital weight and perform drop sets, among other strength training features.
iFIT’s Hybrid Features Are Leading the Fitness Community into the Future
iFIT is using artificial intelligence and more to help take users to new places through the power of hybrid fitness.
The Fitness & Wellness Trends To Watch in 2025
ATN analyzes fitness trends to watch in 2025, including the rise of longevity, the future of fitness wearables and strength training’s surge.
3D Body Scanning & AI Are Shaping the Future of Personalized Training
Tech tools from brands like Fit:match, Future and Halotherapy Solutions are making training smarter and more individualized.
Cudis, a Crypto Smart Ring, Teams With UCLA Athletics
CUDIS smart rings leverage blockchain verification technology to give users "complete ownership" of their health data.
Fitness Meets AI: Transforming the Industry From Within
Artificial intelligence (AI) has already fundamentally changed the fitness and wellness industry. Athletech News breaks down how.
