Adidas
LA Marathon Becomes a Hotspot for Brand Activations as Run Clubs Surge
Brands like adidas, Asics and Zappos hosted events surrounding the Los Angeles Marathon as the race grows in popularity.
Adidas-Affiliated ATHX Expands to US Market With Miami Fitness Competition
The Adidas-sponsored ATHX brings its first U.S. event to Miami Beach as hybrid fitness draws new competitors and investors.
Adidas and Entire Studios Team on Sleek & Stylish Training Essentials for the Ring and Beyond
Adidas and Entire Studios have teamed on a collection of minimalist activewear, shoes and accessories – here's when and where to buy online.
As Fitness Racing Takes Off, Hyrox Is Going All-In on the Olympics
Hyrox wants to become an Olympic sport, pointing to its rapidly rising participation numbers and recognition from the World Triathlon Federation.
ATHX Games Eyes Global Expansion With Adidas Partnership
Fitness competition ATHX is teaming up with Adidas as it rolls out a 14-stop 2026 tour and eyes expansion into the U.S. and other markets.
From the C-Suite to the Deal Table, Nike & Skechers Bet Big on Change
Nike is reshuffling leadership and Skechers is going private in a $9B deal as two footwear giants take bold steps amid tariff pressures.
Adidas & Strava Offer Free Premium Trials for Runners Ahead of Spring Marathons
AdiClub members in the U.S. and Canada can access up to 12 months of Strava’s premium features for a limited time in the Adidas app.
US Weight Appointed Distributor of Adidas Fitness Accessories
US Weight has been appointed the official U.S. distributor of Adidas Fitness accessories, to bring the products to a wider audience.
NYC Fitness Studio Tone House Sets Sights on Expansion
As Tone House brings its signature Turf Wars event in Toronto, the NYC-based group strength and conditioning brand is eyeing serious growth.
Lululemon Well-Positioned Against Activewear Competitors
Activewear giant Lululemon has little reason to fear upstarts like Alo Yoga and Vuori, an equity research report suggests.
