Activewear

people sit outside a Municipal storefront
member exclusive

How Mark Wahlberg’s Municipal Is Growing by Leveraging Community

Municipal is grounding its national expansion plans in movement and community, planning 20+ hubs and gyms across the U.S.

Fabletics Set To Open Retail-of-the-Future Flagship in Los Angeles

Fabletics is opening a tech-powered flagship in Los Angeles with personalized fitting room tech and in-store community events.

Fashion Brand Flannels Opens In-Store Fitness Studio From HiiClub

HiiClub has landed inside Flannels’ Leeds flagship with a training, Pilates and recovery studio as the retailer pushes into wellness.

Skims Raises $225M at $5B Valuation to Grow Stores, Activewear

Skims has added fresh fuel to its global takeover plan, closing out a year where the brand is expected to exceed $1 billion in net sales.

interior of the Alo Gym in New York City

Inside the Secret Alo Gym in NYC, Loved by Celebrities & Content Creators

ATN tried the much-hyped Alo Gym at the brand’s flagship store in NYC. Here’s what it’s like inside the exclusive wellness space.

woman wears Figs x Set Active clothing

Figs, Set Active Partner on Limited-Edition Activewear Collection

Figs and Set Active have teamed up on a limited-edition activewear capsule designed for healthcare professionals on the move.

Lululemon To Create NFL Fan Gear in Latest Pro Sports Collab

Lululemon is launching its first NFL-licensed fan collection across all 32 teams, marking another major push into sports merchandising.

Nike’s Robotic Running Shoes Push Wearables Into Motion

Nike's Project Amplify robotic running shoes signal that wearable tech is moving beyond tracking and into active performance.

people wear Omorpho vests

Omorpho Introduces G-Vest Icon, a Fully Adjustable Weighted Vest

Omorpho has unveiled the G-Vest Icon, an adjustable weighted vest that expands on the brand’s MicroLoad technology for a customizable […]

Gymshark Taps Dick’s Sporting Goods for First US Wholesale Deal

Gymshark teams up with Dick’s Sporting Goods in its first U.S. wholesale partnership, launching in 12 House of Sport locations nationwide.