Activewear
Newton’s First Launches To Serve Growing Market for Big & Tall Athleisure
Newton’s First, which describes itself as the world's first big and tall men's athleisure brand, is targeting a $6 billion market.
The Top Activewear Trends Spotted at Alo Yoga’s Invite-Only Gym
From Kendall Jenner to trainers to fitness influencers, these 11 Alo trends are what the cool kids are wearing this summer.
Lululemon Well-Positioned Against Activewear Competitors
Activewear giant Lululemon has little reason to fear upstarts like Alo Yoga and Vuori, an equity research report suggests.
Milani Cosmetics Launches Makeup Collaboration With Top US Athletes
Team USA stars including Sabrina Ionescu are promoting Milani Cosmetics' top-selling makeup spray ahead of the Paris Olympics.
Gymshark Looks To Carve Activewear Niche With ‘We Do Gym’ Campaign
Gymshark, already a hit with Gen Z gym-goers, has launched a new campaign to distance itself from brands like Nike, Alo and Lululemon.
Nike, Hyperice Unveil High-Tech Recovery Shoes, Vest
The Nike x Hyperice boots and vest are designed to designed to revolutionize the way athletes warm up and recover from games and practices.
I’m a Pilates Instructor & These $24 Grip Socks Are the Only Ones I Wear
Here's why this Pilates instructor loves WellBeing + BeingWell's Striped Tube Grip Socks from Revolve – and they're on sale for up to 50% off.
Product of the Week: Is Vuori Pulling Ahead in the Athleisure Race?
Vuori has carved out a niche in the saturated athleisure market with designs featuring muted colors and comfortable, functional fabrics.
Women’s Activewear Brand Terez Brings Color & Creativity to MLB Apparel
Terez, a lively and colorful activewear brand founded by designer Zara Terez Tisch, is running back its partnership with MLB.
PXG Apparel’s Renee Parsons on Changing Golf Through Fashion
Parsons, who spearheaded the launch of PXG's apparel arm back in 2018, is working to make golf more inclusive, particularly for women.
