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credit: ROR Partners
The deal strengthens ROR’s reach into location-based services with advanced SEO, local media and AI-powered marketing solutions

ROR Partners, the data-driven, AI-powered performance marketing firm backed by Gemspring Capital, has acquired Incline Marketing, a digital marketing agency specializing in organic media solutions for location-based service businesses. The terms of the deal were not disclosed.

Founded in 2018 and based in St. Petersburg, Florida, Incline Marketing offers expertise in SEO, website development, CRM operations, call centers, Large Language Model Optimization (LLMO), and Google Local Services Ads, serving industries such as roofing, pest control, pool services, HVAC and more.

“This acquisition strengthens our ability to deliver integrated organic media solutions to our location-based clients,” said Tom Lapcevic, Executive Chairman of ROR Partners. “We’re enhancing the full customer journey—from discovery to conversion to retention—helping clients thrive in highly competitive local markets.”

For ROR Partners, the move unlocks new verticals while combining Incline’s home services specialization with ROR’s existing data, identity graphs and AI-powered paid media capabilities. “This creates exceptional synergies that allow us to deliver a powerful, end-to-end solution,” said Greg Dowd, CEO of ROR.

Incline Marketing CEO CJ Krainock added, “Merging ROR’s advanced data and technology with our localized marketing solutions will unlock new growth and deliver even greater value to our customers.”

The acquisition continues ROR Partners’ strategy of expanding its data-first marketing platform to offer omnichannel solutions for businesses looking to optimize both paid and organic marketing efforts.

For more information, visit rorpartners.com and inclinemktg.com.