RitFit Marks Women’s History Month With Pink Gym Equipment

credit: RitFit

The home fitness equipment brand has introduced a pink Smith machine and a 3-in-1 leg press hack squat and calf raise machine

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Home gym equipment brand RitFit has launched a series of events to celebrate this year’s International Women’s Day/Women’s History Month theme, “Accelerate Action.”

The campaign features in-person fitness events, including a recent gathering at Santa Monica Beach in partnership with Pwgrls Training, along with the debut of the Pink Series Collection — a line of pink home gym equipment.

The collection highlights two of RitFit’s latest products: the pink M1 Multi-Functional Smith Machine and a 3-in-1 Leg Press Hack Squat and Calf Raise Machine. The RitFit pink series collection also includes dumbbells, an adjustable weight bench, a training bar, an A-frame dumbbell storage rack and more. A new showroom, set to open in California, will offer an immersive experience for visitors.

RitFit is encouraging women to join their Facebook group and share their fitness journeys on social media using the hashtag #RITFITQUEENCLUB.