Pure Barre Doubles Down on Strength Training With New Weight-Based Class
Strength training has soared in popularity as fitness consumers increasingly focus on building muscle over losing weight
Pure Barre is capitalizing on the popularity of strength training by introducing a new class, Pure Barre Define. The low-impact fitness class incorporates heavier weights than the boutique fitness brand typically uses.
The latest offering blends Pure Barre’s technique with weight-based strength training, allowing members to maximize results in a 50-minute session. The new class consists of a sequence of functional barre exercises, targeting each muscle group to build strength and tone.
Boutique fitness franchisor Xponential Fitness acquired Pure Barre in 2018.
Strength training has soared in popularity, as demonstrated by Life Time’s annual health and wellness survey that shows fitness consumers are opting to focus on building muscle this year versus losing weight. Even wearable tech companies have invested in the fitness trend. Whoop recently unveiled a new function that enables its human performance band to measure muscular strain during strength training.
It’s a shift that Katelyn DiGiorgio, vice president of training and technique at Pure Barre, recognizes and is excited to introduce to Pure Barre consumers.
“Now more than ever, consumers are recognizing the importance of regular strength training, and this new signature class represents our commitment to innovation and ensuring that our clients have flexibility to customize their workout with both weights and a pace of their choosing to provide a customized and effective workout experience,” DiGiorgio said. “We are excited to introduce Pure Barre Define which puts a stronger emphasis on full-body strength-building movements and incorporates heavier weights.”
The class, designed for all ages and fitness levels, also offers modifications so members can go at their own pace.
Pure Barre is celebrating the national launch of the new class on Saturday, July 29, with studios hosting Pure Barre Define Day. Studios will offer complimentary classes and open house events to try the new class. Classes are now available at participating locations and will launch throughout the summer.
