The Business of Prevention, Recovery & Longevity Report 2024
About this report
For Athletech’s second-ever wellness report, we take a deep dive into three vital pillars of modern wellness: Prevention, Recovery and Longevity. We identify, profile and analyze some of the biggest brands driving the $5.6 trillion global wellness economy to new heights, and speak with the executives, founders and medical professionals driving change.
From sauna and cold plunge studios giving consumers a new way to relax and recharge to manufacturers bringing new-age products to the masses to traditional fitness companies pushing into the world of wellness, this report will cover the most influential movements of the modern wellness landscape. We also speak with doctors, nutritionists and entrepreneurs to get a better understanding of the science behind longevity and the increasingly interwoven nature of healthcare, food and fitness.
As wellness increasingly pervades modern society – especially the business of fitness – we hope this report leaves you with a better understanding of how our industry is evolving to meet the needs of modern-day consumers based on the latest scientific, medical and technological advancements.
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About this report:
- Insights, commentary and predictions from CEOs and founders of the biggest brands in fitness
- What the rise of GLP-1s mean for the future of fitness and wellness
- Why wellness and longevity franchises are the next big business opportunity
- What’s the best way to live a long and healthy life, according to doctors
- How high-quality nutrition is becoming more personalized, effective and affordable