Proper Hotels Launches ‘Proper Club’: A Wellness Membership at Santa Monica Proper
The luxury hospital brand has launched a wellness membership program in Santa Monica
Proper Hotels, the luxury hospitality brand, has officially launched Proper Club, its first wellness membership program, at the Santa Monica location.
Membership to Proper Club begins with full access to Santa Monica Proper’s expansive new 2,500-square-foot fitness center, outfitted with equipment including Woodway treadmills, Peloton bikes, and custom half-rack rigs. Members can join over 13 complimentary wellness and fitness classes each week and receive one-on-one training sessions, with monthly access to neighboring premium studios like Barry’s, BodyRok Pilates, Sweat Yoga, and Studio Elevate.
Members can also recover in the 2,300-square-foot Members Wellness Lounge & Terrace, which features private showers stocked with Aesop products, a dry sauna, and cold plunges. They also have monthly access to the Ammortal Chamber, a recovery pod designed to calm the nervous system and enhance healing.
The Club also offers events like monthly Breakfast Clubs, quarterly Supper Clubs, and bi-monthly talks from wellness and longevity experts. Cultural immersion includes live music, sunset paddleboarding excursions, Ayurvedic cooking classes, tennis tournaments, and a Run Club.
Proper Club members are also offered complimentary Sunday night hotel stays twice a year, along with discounts on food, beverage, spa treatments, and room rentals for private events. The entire experience is managed through a private digital portal.
The base Proper Club membership includes a $2,500 initiation fee and $5,500 in annual dues. For couples, the initiation fee is reduced to $1,500 each. Depending on the chosen add-ons, the total annual investment ranges from $8,000 to $12,500.
credit: Proper Hotels