Precor Partners with Wellness USA in Red Light Therapy Push
The latest partnership from the commercial fitness solutions leader aims to satisfy consumer demand for holistic wellness solutions like red light therapy, saunas, and personal pods
Commercial fitness solutions leader Precor is partnering with Wellness USA, a red and infrared light therapy and wellness tech company, to broaden the reach of advanced wellness and recovery products.
The partnership—the first of its kind for the Washington-based Precor—comes as demand for holistic wellness options continues to grow and consumers discover the benefits of red light therapy. Wellness USA offers dry and wet pods, saunas, and beds that incorporate advanced red and infrared light therapy.
“Not only can our customers purchase the premium Precor products that inspire fitness results, but they now have exclusive access to the best commercial wellness products on the market,” Precor CEO Dustin Grosz said.
Precor’s deal with Wellness USA makes the commercial fitness leader the exclusive distributor for the wellness tech brand’s commercial product lines in North America, as well as a non-exclusive distributor in select global markets.
Wellness USA CEO Pat Regan shares Grosz’s sentiment.
“Together, we will continue pioneering health, fitness and recovery solutions through our best-in-class technology and steadfast commitment to whole-body wellness,” Regan said.
Precor’s Busy Year
It’s been a considerably active year for Precor. The company’s partnership with Wellness USA follows one forged this month with Spia Cycling. The strategic global distribution agreement with The Giant Group subsidiary makes Precor the North American distributor for Stages Cycling’s commercial product lines.
Stages Cycling was acquired by Spia last month, breathing new life into the well-known smart bike and power meter maker. Earlier this year, Escape Collective reported that Stages Cycling reduced its workforce following a downturn that included supply chain and cash flow issues. Precor’s agreement with Stages Cycling includes distribution rights for additional regions in the coming months.
In addition to deepening its global partnership with EGYM, the company announced a collaboration with David Lloyd Clubs, a staple in Europe’s fitness landscape, to supply a full range of strength, functional, and cardio equipment.
Over the summer, Precor and Glutebuilder partnered to create a new plate-loaded glute training line, which will also be supplied to several David Lloyd Clubs.
