NutriBullet® Launches New Line of Superfood Supplements

Lineup includes everyday essentials, plant-based proteins and functional boosts made from unique blends of natural ingredients

Staff Editor

Capital Brands Distribution, the leading innovator of the NutriBullet® and Magic Bullet® nutrient extractor franchises, is taking easy nutrition to the next level with the launch of its NutriBullet Superfood Essentials^TM and NutriBullet Superboosts^TM – a new line of exclusively blended, plant-powered supplements.

The NutriBullet Superfood Essentials^TM offers two options: Everyday Essential Greens, made from a blend of naturally sourced super-greens, containing potent phytonutrients that help support detox and boost energy levels; and a non GMO, easy-to-digest vegan protein that includes all nine essential amino acids bodies need for muscle growth and repair. Available in chocolate or vanilla, NutriBullet’s plant-based protein also contains gut-balancing enzymes to ease digestive stress while encouraging nutrient absorption.

The NutriBullet Superboosts^TM offers four separate options, including:

Citrus Berry Immunity – Made from body-balancing, adaptogenic mushrooms, pomegranate, lemon and Echinacea, this blend is loaded with phytonutrients, zinc and vitamin C that help boost the body’s natural defenses and immune support.
Matcha Energy – A blend of six B-vitamins, natural caffeine sources, and coconut-derived MCT fatty acids, this formula provides a boost without the crash and helps sustain focus and vitality. Also available in Espresso flavor.
Original Detox – Powerful superfood blend formulated to support a natural detox process, helping move the bad stuff out and restoring a healthy balance.
Spiced Cocoa Fat Burn – Superfood herbs and spices, and additional ingredients proved to support energy management, fat burn, and blood sugar regulation. An ideal partner for reaching health and fitness goals.

“Our superfood supplements reflect our continued mission of making great nutrition easy,” said NutriBullet CEO Rich Krause. “Our existing brand positioning is evolving as we transition from kitchen products to a lifestyle brand that permeates everything that has to do with ‘nutrition made easy,’ that’s our message. By broadening how we deliver nutrition easily and conveniently and coupling that with our online recipe guides and in-house registered dietician nutritionists, we can deliver the whole package to our consumers.”

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NutriBullet Superboosts^TM – are designed to be used in smoothies, stirred into oatmeal or enjoyed with plain water – and are available in 14 count single-serve stick packs, or 30-serving tubs (except Original Detox; sold only in single-serve stick packs).

Prices starting at $19.99, NutriBullet Superfood Essentials^TM and NutriBullet Superboosts^TM are available online at Amazon and Nutribullet. For more information, or to order the supplements, please visit www.nutribullet.com.