ISSA Teams With American Barbell for Equipment, Education

American Barbell will serve as ISSA’s exclusive equipment provider as well as the organization’s exclusive live seminar partner

The International Sports Sciences Association (ISSA) has entered into an exclusive partnership with fitness equipment manufacturer American Barbell. The agreement positions American Barbell as the exclusive provider of fitness equipment for ISSA, signaling a notable development in the realm of fitness education and equipment standards.

The partnership extends beyond equipment supply; American Barbell’s training arm, AB Athletics, will now serve as the exclusive live seminar partner for ISSA’s educational programs. These seminars are designed to incorporate practical training with theoretical education, providing ISSA members with hands-on experience using state-of-the-art fitness equipment.

American Barbell, established in 1978, has been a key player in the fitness equipment industry, known for its innovations like the Hard Chrome Olympic Barbell, Urethane Bumper Plate and the Cerakote Olympic Barbell. The company’s products are widely used across professional gyms, universities, and military bases worldwide. The partnership is expected to leverage American Barbell’s manufacturing expertise in tandem with ISSA’s educational reach.

“We are roll-up-your-sleeves people who actually train and believe in truthful fitness,” said Doug Katona, CEO of American Barbell. “ISSA is the ideal complement to helping us give back to the industry with live education that has applications for athletes, young fitness enthusiasts, and the up-and-coming athletes over 50.”

Through the collaboration, ISSA students and partners can now explore exclusive benefits, discounts and additional offerings available through American Barbell in their dedicated student portal.

“We are thrilled to align with American Barbell, solidifying them as ISSA’s official equipment partner. At ISSA, our commitment to providing valuable education for our students is unwavering,” commented Kurt Mangum II, director of strategic and business partnerships at ISSA. “AB Athletics’ live seminars are approved for ISSA continuing education credits, offering members the opportunity for hands-on learning in the United States with industry-leading American Barbell training equipment.”