The co-branded space features a reformer Pilates studio, Technogym equipment, a full spa and recovery modalities including red light, contrast therapy and more
The Exhale spa brand is expanding its partnership with Salt Fitness, an Atlanta-based performance and recovery brand, to bring more fitness and wellness programs to the Loews Atlanta Hotel in Georgia.
Within the newly renovated facility, Salt Fitness will bring a portfolio of programs in Pilates, strength training, conditioning and recovery, while Exhale offers spa treatments and its signature barre and yoga classes, all alongside a fitness center outfitted with Technogym equipment, cardio machines and free weights.
While the new co-branded location is within the Loews hotel, it will operate as its own wellness club with membership plans, offering three tiers:
- Spa: $159/month; One 60-minute treatment per month and access to the spa facilities, plus discounts on other services.
- Fitness: $189/month; Access to unlimited Exhale barre and yoga classes, access to the gym and some discounts towards other services.
- Salt – $294/month; The most comprehensive option provides unlimited access to Salt Fitness classes, Exhale’s yoga and barre classes, spa facilities, a monthly spa treatment and further discounts on other services.
Additionally, members will have access to services like Train by Salt, a coach-led strength and conditioning program and Modern Pilates by Salt, a series of reformer-based classes.
Salt also brings in a Recover by Salt space featuring contrast therapy, red light therapy, compression and percussive experiences.
While Exhale was originally bought by Hyatt in 2017, it was later sold in 2020 and now operates within select properties including the Loews Atlanta and Loews Miami hotels.
The new intra-hotel club arrives as fitness and wellness tourism continues taking off, including the fast-growing trend of “Sweat Jetting,” a phenomenon where travelers book trips around race weekends and athletic experiences.
Hospitality destinations are also adapting to the changing times — even luxury ski resorts, which are incorporating cold plunges, saunas and oxygen therapy into their facilities to meet rising demand for recovery and wellness amenities on vacation.
Correction: A previous version of this story referred to Exhale spa as being owned by Hyatt. Hyatt and Exhale ended their partnership in 2022.
