Hotworx Invites First-Timers To Sweat on International Yoga Day
The infrared boutique fitness franchise is offering free sessions on June 21
Hotworx is using International Day of Yoga to spotlight its signature infrared yoga offering and tech-forward twist on the traditional practice that blends static poses with muscle-activating heat.
The 24-hour infrared fitness franchise, which has more than 700 locations globally (including a new studio in Dubai), is inviting newcomers to try a free workout on June 21, part of its push to show how its unique sauna workouts can simultaneously build strength, boost recovery and burn calories.
Unlike traditional hot yoga, which heats the room with forced air or radiant heat, Hotworx uses infrared panels to warm the body from within. According to the fitness franchise, the approach increases flexibility, stimulates heat shock proteins, and enhances circulation without the oppressive humidity typically experienced in standard heated studios.
“Infrared yoga at Hotworx redefines what it means to practice hot yoga,” Hotworx founder and CEO Stephen Smith said. “By combining isometric holds with infrared heat, our members experience muscle building, fat burning and accelerated recovery all in one session.”
The workouts take place inside a dry-heat sauna set to around 125°F and involve a series of guided isometric holds, such as Warrior II, Triangle and Eagle Pose, that engage both large muscle groups and stabilizers.
“We’re excited to welcome new members to experience the unique benefits of infrared yoga firsthand,” Smith said. “That’s why, at any Hotworx location, your first infrared sauna workout is always free. It’s our way of inviting everyone to see and feel the difference for themselves.”
Interested participants can find their nearest Hotworx location here.