Fitness Gyms Are Winning Gen Z, but Cancellation Issues Emerge Courtney Rehfeldt December 17, 2025 Share on Facebook Share on Twitter Share via Email credit: Bruce Mars on Unsplash While more Gen Z-ers are embracing fitness than ever before, a new report from ABC Fitness reveals how easier cancellation… Membership Required This article is for ATN Pro members only. ATN Pro members get: Unlimited access to Athletech News articles Exclusive access to ATN Pro-level reporting Discounts to ATN the Innovation Summit VIP access to community events Exclusive email newsletters Subscribe Now Already a member? Log in Already a member? Log in here Tags: ABC Fitness ATN Pro Data Gen Z Gyms High Value Low Price Gyms (HVLP)