From Chaos to Clarity: Streamlining Studio Operations
Partnership
Sponsored By Loyalsnap
Discover how fitness studios are handling daily tasks, nurturing leads and keeping members loyal – without the burnout
Running a fitness business requires managing countless macro and micro-operations – attracting new members, responding to interested prospects quickly, answering member questions, staffing challenges, scheduling demands, studio maintenance. It’s an overwhelming task that no single person can master entirely.
Many overwhelmed studio owners and operators talk about the disconnect between knowledge and application. Whether it’s speed to lead, effective nurturing or retention marketing, applying best practices is hard.
All of this, when you are also working tirelessly to build and cultivate a community, overseeing scheduling and operations, dealing with the financials, hiring and training staff and even tougher – managing staff turnover.
So many gym and studio owners feel the pressure to do it all, which can quickly lead to burnout, frustration and inevitably the stalling of business growth. Owners need help. It’s too much work for one person, and no single person has the expertise to manage every aspect effectively.
“The sign of great leadership is to know your strengths and weaknesses and bring in the right tools to fill the gaps, and that is exactly what Loyalsnap was designed to do,” said Katie Kaufman-Gibbons, the company’s COO.
Finding Order in the Overwhelm
Sadie Kurzban, founder of 305 Fitness, understands firsthand how overwhelming it can be. She subscribed to Loyalsnap over two years ago and has been reaping the benefits ever since.
“The intuitive dashboard is a lifesaver, guiding our daily tasks and making sure we’re on top of reaching out to our clients,” said Kurzban. “Whether it’s a first-timer or someone we haven’t seen in a bit, we know exactly who to reach out to, and when.”
Owners and operators of fitness studios, gyms, and wellness centers worldwide can simplify their understanding of prospect and customer behaviors by purchasing the industry-leading marketing automation platform. Its categorized client management dashboard organizes information and indicates precisely how and when to connect the dots
“The dashboard essentially serves as your studio’s daily ‘to-do’ list,” said Kaufman-Gibbons. “It places all prospects and clients who require attention directly in front of you, with clear instructions for the next steps. This is often the kind of work that gets overlooked, but now it only takes minutes to complete.”
Because no two studios are the same, the platform is completely customizable, with expertly written templates and scripts, as well as proven SMS and email campaigns. Studios can also assign tasks to team members with notes about the client and have a clear view of what’s upcoming and what’s overdue.
“The automated follow-ups and manual touchpoint task dashboard ensure that no lead falls through the cracks, allowing us to stay consistently engaged with prospective and current clients,” explains Ellen Park of Extraordinary Brands, another dedicated Loyalsnap user.
From First-Timer to Full-Timer – Managing Lead Conversion
Buying has changed. Customers expect to self-serve and do their own research online, preferring to stay anonymous until they’ve decided something is right for them. When a prospective member has raised their hand to show interest, that’s when studios must be prepared to act swiftly.
“Loyalsnap’s automated email and SMS campaigns have helped us better engage potential clients right after their first visit, improving our conversion rates from trial sessions to memberships,” says Park.
“Loyalsnap is perfect for staying connected in the way today’s customers prefer,” said Dana Opeikun, operations manager at Club Sports Group. “It’s helped drive the success of our F45 business substantially.”
What makes this marketing automation technology so successful?
“We know what texts and emails get the best response rates, how to cadence touchpoints and exactly how to nurture each lead,” said Kaufman-Gibbons.
Nine years of data regarding studio engagement and effective messaging have helped Loyalsnap to create appropriate cadence and communication. By seamlessly integrating with social media and booking platforms to instantly capture all leads and first-time visitors, leads are then funneled into a nurturing sequence, while the studio receives real-time updates and actionable tasks through the dashboard, ensuring prompt and effective follow-up.
Keep Them Coming Back
While everyone knows that member sign-ups are important to a studio’s success, some forget how critical member retention is to longevity. Kaufman-Gibbons says the platform is designed to keep members engaged and feeling valued throughout their entire journey with the studio.
“It can quickly identify clients who need attention – like someone who used to attend classes regularly but hasn’t been in for several days,” Kaufman-Gibbons continues. “From sending personalized messages to celebrating milestones like a 50th class, every member is attended to when appropriate, which drives retention and builds loyalty.”
“We use personalized rewards, automated check-ins and follow-ups, feedback, etc. that have all been very effective regarding our member retention,” says Park.
Kurzban says that Loyalsnap is “like having an extra member on our team, connecting the dots from our marketing efforts to real class attendance.”
Ultimately, Kaufman-Gibbons believes the true measure of Loyalsnap’s impact is the sense of relief it brings to studio operators.
“When we onboard a new studio and hear that sigh of relief, we know we’ve done our job,” she says. “Loyalsnap takes the weight off, enabling owners to focus on their passion while making their business more profitable and their community stronger.”
“It has a clear impact on sales,” Park emphasizes.
“It’s indispensable,” said Kurzban.