Freemotion Fitness, Aktiv Solutions Ink Distribution Deal
As part of the partnership, Aktiv will debut its newest strength training machine at Freemotion’s IHRSA exhibition this March
Freemotion Fitness, the commercial equipment division of iFIT, and Aktiv Solutions, the commercial and home gym design company specializing in movement-based training, have joined forces to bolster their respective distribution networks.
The deal will see Freemotion use its global market reach to represent Aktiv’s specialty equipment, solutions and facility design capabilities. In return, Aktiv will expand its representation of Freemotion’s equipment to support the brand’s global customer reach.
The alliance comes after Aktiv last month named Mike Kelly its new global vice president of sales as it seeks to grow into key markets, form distribution partnerships and announce new products.
“By joining forces, we are poised to unlock new markets and propel our growth trajectory,” said Mark Watterson, Freemotion Fitness CEO. “Together, we are stronger and better equipped to provide unparalleled fitness solutions for an ever-evolving industry.”
The partnership will also bring “collaborative ventures” at industry events and shows — beginning with IHRSA 2024, where Aktiv will debut its recently launched Gym Rax Smith 3D Trainer within Freemotion’s exhibition on March 7th and 8th.
The partnership will also help the two fitness brands as they aim to redefine the fitness equipment landscape with various products and services to meet the evolving needs of operators.
“At Aktiv, we believe that successful fitness facilities offer more than simple function and utility – they deliver experiences,” said Bryan Green, founder and CEO of Aktiv Solutions. “As operators get more creative, movement-based modalities will continue to dominate the exercise floor. Our partnership with Freemotion strengthens our ability to offer the most comprehensive and impactful solutions for commercial clients everywhere.”
Watterson added that the partnership isn’t just about products but creating a “collective impact” for clients; Freemotion has notably collaborated with Orangetheory Fitness to create the OTF REFLEX Treadmill, which offers a 29% reduction in impact force when running.
“We know the Aktiv team well and believe in the power of collaboration to drive innovation and elevate the fitness experience for our customers,” Watterson said,
Freemotion will be found at booth #847 at IHRSA 2024, with Aktiv showcasing its new Smith 3D TrainerTM on March 7 and March 8.
