Fitness apps with workout plans retain members longer than gyms

Fitness apps are outpacing big box gyms.

On-demand fitness programs are keeping new customers longer than gyms, according to a study by Cardlytics, which follows digital-spending habits by tracking more than 128 million bank accounts, according to the Wall Street Journal.

Now, more people could choose at-home workouts instead of the gym because of increased anxiety surrounding the coronavirus outbreak. A number of gyms across the country have sent out memos to members cautioning them to stay home if they feel sick. And in China, where the virus was first reported in the city of Wuhan, traditional gyms have been live-streaming their workouts to stay in business as more people avoid public places… READ MORE @ FOX