EU Regulators Investigating Google’s Plan to Buy Fitbit

Full Fitbit smartwatch and tracker family image for 2019 Q3.

Staff Editor

European Union regulators have opened an in-depth investigation into U.S. tech giant Google’s plan to buy fitness tracking device maker Fitbit

European Union regulators opened an in-depth investigation Tuesday into Google’s plan to buy fitness tracking device maker Fitbit.

The EU’s executive commission said it was concerned the deal would entrench the U.S. tech giant’s position in the online ad market by “increasing the already vast amount of data” the company uses to personalize ads… READ MORE @ ABC NEWS