Finance EU Regulators Investigating Google’s Plan to Buy Fitbit Staff Editor August 4, 2020 Share on Facebook Share on Twitter Share via Email Full Fitbit smartwatch and tracker family image for 2019 Q3. Subscribe Now Log in European Union regulators have opened an in-depth investigation into U.S. tech giant Google’s plan to buy fitness tracking device maker Fitbit European Union regulators opened an in-depth investigation Tuesday into Google’s plan to buy fitness tracking device maker Fitbit. The EU’s executive commission said it was concerned the deal would entrench the U.S. tech giant’s position in the online ad market by “increasing the already vast amount of data” the company uses to personalize ads… READ MORE @ ABC NEWS European Union regulators have opened an in-depth investigation into U.S. tech giant Google’s plan to buy fitness tracking device maker... Membership Required You’ve reached your 3-article monthly limit. Subscribe to ATN Pro for unlimited access to industry-leading coverage, insights, and analysis shaping the future of fitness and wellness. ATN Pro members get: Unlimited access to Athletech News articles Exclusive access to ATN Pro-level reporting Discounts to ATN the Innovation Summit VIP access to community events Exclusive email newsletters Subscribe Now Already a member? Log in Already a member? Log in here Tags: Fitbit Google