Finance Ergatta Lands $5M Seed Round To Advance Connected Rower Staff Editor July 18, 2020 Share on Facebook Share on Twitter Share via Email Subscribe Now Log in Ergatta, which raised $5 million in a seed funding round, is taking advantage of the at-home fitness boom with a connected rower product that seems more like e-sports than fitness. The 1-year-old company, based in Brooklyn, released its rower in March and quickly sold out its inventory, Tom Aulet, co-founder and CEO of Ergatta, told Crunchbase News. Rather than a fitness instructor leading the exercise, it’s competition through gaming that motivates the user during the workout… READ MORE @ CrunchbaseErgatta, which raised $5 million in a seed funding round, is taking advantage of the at-home fitness boom with a... Membership Required You’ve reached your 3-article monthly limit. Subscribe to ATN Pro for unlimited access to industry-leading coverage, insights, and analysis shaping the future of fitness and wellness. ATN Pro members get: Unlimited access to Athletech News articles Exclusive access to ATN Pro-level reporting Discounts to ATN the Innovation Summit VIP access to community events Exclusive email newsletters Subscribe Now Already a member? Log in Already a member? Log in here Tags: Ergatta Tom Aulet