Tech
Peloton Signals New Era With AI Fitness Coaching, Equipment Overhaul
The embattled Peloton is launching an AI-powered personalized workout system, upgrading its hardware portfolio and leaning into partnerships.
There’s a Dark Side of AI Fitness Apps, Personal Trainers Warn
A new survey shows AI fitness apps can boost motivation but also fuel anxiety and unhealthy habits. Personal trainers tend to agree.
Whoop Launches Blood Testing Platform Following Quest Deal
Whoop has launched Advanced Labs, which combines blood testing results with data-driven insights from its wearable.
New Running Wearable for Injury Prevention Sees Crowdfunding Success
The Evolve Mvmt device measures shock absorption and step quality, claiming to be the first wearable in the world to do so.
Shred App Launches CoachAI To Bring Next-Gen Personalization to Fitness
Shred launches CoachAI, an adaptive system with real-time workout audio, chat feedback and an upcoming platform for coaches.
How Supafitgrow Drove Growth for F45 & Club Pilates Studios
Franchisees across two different brands report an immediate boost to conversions after signing on with the digital marketing agency
Wearables Uncover Hidden Insights Into Overeating in New Study
A necklace, wristband and bodycam helped researchers reveal five hidden overeating styles that could shape the future of obesity treatment.
Pause Studio Adding Aescape AI-Powered Massages to Locations Across US
Aescape's massage tech will be coming to Pause locations in Southern California and Georgia, with additional rollouts planned soon.
EoS Fitness To Launch EGYM’s AI Tech Across Its Clubs
EoS Fitness becomes the first major U.S. gym chain to launch EGYM Genius AI, a system that creates personalized workout routines for users.
Why Strategy, Not Just Content, Will Define Future Operator Success
Fitness success isn’t about more content, but smarter activation. Fitness On Demand helps operators plan, test and optimize for growth.
